Questions about Audaeo, answered
The common questions buyers ask about Audaeo, in one place: what AEO is, how the audit works, what it costs, how it fits with HubSpot, and how your data is handled. Every answer is straight from the product.
What AEO is
What is AEO (AI Engine Optimization)?
AEO is the practice of structuring your website so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews can discover, understand, and cite it. Where SEO competes for a ranked link a person clicks, AEO competes to be the source the AI names inside its one synthesized answer.
Is AEO the same as SEO?
No. SEO earns a ranked link that a person clicks. AEO earns a citation inside the single answer an AI engine writes. They share fundamentals like clean HTML and fast pages, but the unit of success is different: a ranking versus being named as the source.
What is the CLEAR framework?
CLEAR scores every page across five dimensions from two views at once, the human buyer's and the AI agent's: Credibility and Clarity, Leverage and Logic, Evidence and Emotion, Alignment and Accessibility, and Responsiveness and Relevance. The gap between the human score and the AI score is your work list. CLEAR was developed by Impulse Creative and is documented in its CLEAR framework ebook.
What is query fan-out and why does it matter?
Query fan-out is how an AI engine answers a question. It decomposes the question into five to eight sub-queries, retrieves a source for each, and synthesizes them into one reply. If your content does not match those sub-queries, you are absent from the answer even when you are the best option. The audit simulates this and shows exactly which sub-queries you cover and which you miss.
How the audit works
How does the AEO audit work?
Enter your work email to get started. The audit discovers your pages, analyzes each one with AI across all five CLEAR dimensions, then synthesizes a site-wide scorecard with prioritized recommendations. A 10-page audit takes about three to five minutes.
How long does an audit take?
A free 10-page audit takes about three to five minutes. A full-site audit depends on page count, typically 15 to 45 minutes for 100 to 500 pages. It runs in the background, so you can close the browser and get an email when it finishes.
Do I need a password or a HubSpot account to start?
No. You sign in with a magic link sent to your work email, so there is no password. Free email providers like Gmail and Yahoo are not accepted. If you have a HubSpot account you can also sign in with HubSpot, but it is not required to run an audit.
What do I get with the free audit?
The free audit covers your homepage plus nine key pages, with full CLEAR scoring, the technical machine-readability checklist, and a site-level synthesis. It is free for ten pages, with no credit card and no HubSpot account needed.
Pricing
How much does an AEO audit cost?
The 10-page sample audit is free. A full-site audit covering up to 500 pages is $149 and adds keyword analysis, query fan-out simulation, content briefs, competitor benchmarking, schema generation, and MCP integration. The GTM and AEO audit is $599 and adds CRM-enriched recommendations powered by your HubSpot data.
What is the difference between the $149 and $599 tiers?
Both cover a full site up to 500 pages. The $149 full-site audit gives you CLEAR scoring, keywords, query fan-out, content briefs, competitor benchmarking, and schema generation. The $599 GTM and AEO audit adds the CRM layer: it connects your HubSpot data so recommendations are tied to the deals you actually win and lose.
HubSpot
How is this different from HubSpot's AEO tool?
HubSpot's AEO tool monitors whether AI engines are citing your brand, tracking your visibility score, competitor mentions, and citation sentiment. Audaeo is the strategy layer: it scores every page through CLEAR, simulates query fan-out to find content gaps, and connects those gaps to your CRM data to generate prioritized briefs. HubSpot AEO tells you if AI is recommending you; Audaeo tells you why it is not and what to build. They are complementary.
Do I need HubSpot to use Audaeo?
No. The free and full-site audits work on any website, no HubSpot account required. HubSpot matters for the GTM and AEO tier, where connecting your CRM turns the recommendations from opinion into revenue-grounded guidance.
Data and security
Is my data safe with Audaeo?
Your CRM data is never sold or shared with third parties for marketing. All data is encrypted in transit over HTTPS and TLS and encrypted at rest. OAuth tokens are encrypted with AES-256-GCM before they are stored, and sessions run in encrypted HttpOnly cookies. You can delete your audit data at any time.
What does Audaeo access on my site?
The audit retrieves publicly available page content to analyze it, the same pages an AI crawler would read. For the GTM and AEO tier you separately authorize a CRM connection over OAuth, and those tokens are encrypted before storage. You control that connection and can revoke it.
Still deciding? Run the audit.
The fastest way to understand Audaeo is to see your own site scored. Ten pages, free.